General Supply, Inc.

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Equine Feed and Supplies

Equine Feed and Supplies at General Supply Inc.
Equine Feed and Supplies at General Supply Inc.

Nutrena Horse Feeds: Nutrition for a Lifetime.

Nutrena® can help you bring out the best in your horse, at any age or activity level, through our:

  • Nutrient focused for overall horse health
  • Precisely balanced, consistent flow of nutrients in every bag
  • Unique scientific approach to horse nutrition
  • Peak performance from products specific to horse needs

ProForce Premium Horse Feeds

 High performance nutrition. Championship-caliber results.

When you're in it to win it, you want every advantage possible. That's why we developed ProForce, a complete line of premium horse feeds designed to give you professional results. Each unique formula combine world-class science research and technology for unprecedented levels of performance while minimizing the negative effects of stress from rigorous training and competition.

ProForce feeds contain controlled levels of starch and sugar appropriate for different athletic and performance expectations. And with a full line of ProForce products, there's one perfectly suited for your horse's specific activity level and lifestage.

Simply put, ProForce feeds help ensure that your horse has the optimum condition and stamina to finish on top-and stay there.

ProForce Fuel Horse Feed
High fat, controlled starch feed for equine athletes and hard-keepers

ProForce Fuel Horse Feed is a highly versatile, controlled starch feed. Fuel is a unique combination of pellets and the Empower Boost extruded nugget for horses in training and for adult maintenance and breeding horses.

  • Versatile, high calorie feed ideal for a wide range of horses
  • Guaranteed amino acid levels to support muscle development and maintenance
  • Balanced Omega 3 and 6 fatty acids help reduce the effects of inflammation
  • Added prebiotics and probiotics to aid in nutrient digestion and digestive health
  • Organic trace minerals for improved immune support, increased bioavailability and improved skin, hair and hoof quality
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Equine Feed and Supplies at General Supply Inc.

ProForce XTN Horse Feed

High calorie, textured feed for extreme athletes


ProForce XTN Horse Feed is designed to deliver maximum performance, even under extreme conditions. This highly palatable textured feed is formulated with select ingredients for greater nutrient utilization.

  • Unique blend of energy sourced from fat and fiber providing maximum performance under extreme conditions
  • Supports short bursts of energy for the elite athlete
  • Guaranteed amino acid levels to support muscle recovery after competition
  • Features Empower Boost high fat extruded nugget
  • Balanced Omega 3 and 6 fatty acids reduce the effects of inflammation
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Equine Feed and Supplies at General Supply Inc.

ProForce Senior

High fat, beet pulp based complete feed for the needs of active senior horses

Your horse has always given you its best. With ProForce Senior, you can do the same for your old friend. This proprietary formula is designed to meet the unique nutritional requirements of your senior athlete.

  • Exclusive Nutri-Bloom Advantage™ improves total fiber digestion up to 15% for better health and bloom
  • Provides energy from highly digestible fiber and fat to maintain ideal body condition
  • Guaranteed amino acid levels to support muscle mass restoration and maintenance
  • Added prebiotics and probiotics to aid in nutrient absorption and digestive health
  • Organic trace minerals for immune support, increased bioavailability and improved skin, coat and hoof quality
  • Complete feed that can be fed in combination with hay/pasture or as the sole diet.
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Equine Feed and Supplies at General Supply Inc.

ProForce Fiber

High fat, low starch, textured beet pulp based feed for equine athletes and horses with metabolic concerns

ProForce Fiber is specially designed for performance horses that need optimum nutrition to help minimize the negative effects of stress from rigorous training and competition.

  • High fat formula provides the energy necessary to support equine athletes
  • Balanced energy feed formulated without corn or corn co-products
  • Provides starch and sugar for glycogen repletion
  • Guaranteed amino acid levels to support muscle recovery after competition
  • Balanced Omega 3 and 6 fatty acids help reduce the effects of inflammation
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Stock and Stable Horse & Livestock Feed
Convenient nutrition at a value.
Stock and Stable Horse & Livestock Feeds provide a convenient, value-priced feed option that works across a range of species. Available in textured and pelleted forms, with a variety of protein levels, they provide quality nutrition for your entire farm. 

SafeChoice® Original Horse Feed

A proven controlled starch formula for all life stages

Nutritionally balanced for growing and mature horses alike, SafeChoice Original helps make feeding a wide range of horses more convenient - without sacrificing nutrition quality or peace of mind.

Equine Feed and Supplies at General Supply Inc.

SafeChoice® Perform Horse Feed

High fat, controlled starch formula for performance horses and hard-keepers

SafeChoice Perform is the controlled starch formula for hard workers and hard-keepers. It has the balance of highly digestible energy you’ve come to trust from SafeChoice® Original, plus it’s formulated with more energy from fat to meet the needs of performance, breeding horses and lactating mares.

Science You Can See: View SafeChoice Perform Research

Equine Feed and Supplies at General Supply Inc.

SafeChoice® Maintenance Horse Feed

Controlled starch formula for maintenance horses with moderate energy needs.

  • Balanced energy with moderate calorie level for maintenance horses
  • Guaranteed amino acid levels to support muscle maintenance
  • Added prebiotics and probiotics to aid in nutrient digestion and digestive health
  • Organic trace minerals for immune support, increased bioavailability and improved skin, hair and hoof quality
  • Pelleted form

There may come a time when your horse’s activity level tapers off a little. SafeChoice Maintenance is a proven controlled starch formula that supports healthy digestion at a moderate calorie level.

Introducing Topline Balance™

Nutrena's unique approach to topline health.


A horse’s topline — the muscles that support the spine, from neck to hindquarters — plays an important role in how a horse performs, looks and feels. While exercise, saddle fit, genetics and age are most frequently blamed for a poor topline, nutrition actually plays the most critical role. Nutrena is placing this concept at the forefront of our suite of nutrition solutions, so that your horse can benefit from having the healthiest topline possible.

Ready to assess your own horse?
Click “Fix my Topline” below to start our easy assessment tool.

After you assess your horse, you’ll be given a feed recommendation for Nutrena® feeds. Nutrena® feeds are designed to deliver highly bioavailable amino acids in the correct amounts and ratios, so your horse can readily access the resources it needs for a steady improvement in topline condition. Look for the Topline Balance™ logo on these Nutrena® feeds to know you’re choosing the right product for healthy topline.

Ready to get started?