General Supply, Inc.

Step back in time...Where old fashion service is our motto.

Blue Buffalo Pet Food

The BLUE™ Story

Just like you, we’re dog and cat parents, pure and simple.

We don't "own" our dogs and cats; they are family members and companions whom we treat with love and respect. Our office looks like a pet playground with a furry friend in almost every corner or vacant chair. (It sometimes seems that we have more dogs and cats than we do employees!)

We have Molly, Chris and Kim's Golden; Moose, Dave's Golden; Floyd, Monty and Lorraine's Maine Coon Cat; Zack and Emma, Billy and Robin's Airedale and Yellow Lab; Zeta, Jeremy and Tanya's Toy Poodle; Tabitha, Samantha's pleasantly plump cat; Bailey, Caryn's lovable, tail-wagging pooch; Gorby and George, Joyce's lovable felines; Teddy, Rich's Golden Retriever; Coco, Jake and Freddy, Dan and Alicia's Persian Cat, Boston Terrier and Shiba Inu and Charlie, Tom's Black Lab.

And, of course, there's Blue, Bill and Jackie Bishop's large-breed Airedale, one of the best pals who ever put on a collar.  Blue's struggles and history of health problems prompted Bill and Jackie to take a serious interest in a wide range of pet health issues, and ultimately inspired them to make a commercially available food that would include ingredients to nourish our companions, including ingredients that help maintain a healthy oxidative balance.  Their first step was to meet with leading experts in canine and feline nutrition. With them, the Bishops developed BLUE™ healthy and holistic foods for dogs and cats.

All BLUE dog and cat foods start with real chicken, lamb or fish and contain plenty of whole grains, fresh-cut vegetables and fruit. BLUE will provide your companion with the wholesome nutrition veterinarians and breeders recommend. But that's just the start.

Only BLUE dry dog and cat foods also contain LifeSource Bits®, a precise blend of nutrients and antioxidants that have been cold–formed for greater potency. Our exclusive LifeSource Bits include a combination of vitamins, minerals and antioxidants that help maintain a healthy oxidative balance, support pets' immune systems and provide support for their special life stage requirements.

Lastly, and of equal importance, BLUE dog and cat foods contain no chicken or poultry by-product meals, and no artificial preservatives, colors or flavors.  And BLUE dog and cat foods contain no corn, wheat or soy, which have all been known to trigger allergies in some pets.

If you haven't tried BLUE dog or cat foods with LifeSource Bits, we hope you do soon. They set a new standard in healthy dog and cat food, and we guarantee that you'll be completely satisfied.


— Your friends at Blue Buffalo Co.

Life Protection Formula®

Lamb and Oatmeal Recipe for Puppies

Formulated for the health and well-being of puppies, BLUE Life Protection Formula is made with the finest natural ingredients and features:

  • Delicious, protein-rich, Deboned Lamb
  • Wholesome whole grains, garden veggies and fruit
  • NO chicken (or poultry) by-product meals
  • NO corn, wheat or soy
  • NO artificial colors, flavors or preservatives

Because puppyhood is such an important stage in any dog’s life, BLUE Life Protection Formula for Puppies features ingredients that support healthy growth and development.

Life Protection Formula®

Lamb and Brown Rice Recipe for Small Breed Adult Dogs

Formulated for the health and well-being of dogs, BLUE Life Protection Formula is made with the finest natural ingredients and features:

  • Delicious, protein-rich, Deboned Lamb
  • Wholesome whole grains, garden veggies and fruit
  • NO chicken (or poultry) by-product meals
  • NO corn, wheat or soy
  • NO artificial colors, flavors or preservatives

And to help support the special needs of smaller dogs, BLUE Life Protection Formula for Small Breeds is made with increased protein and carbohydrates to meet higher energy needs.

Available in 6 & 15-lb. bags.

Life Protection Formula®

Chicken and Brown Rice Recipe for Adult Dogs

Formulated for the health and well-being of dogs, BLUE Life Protection Formula is made with only the finest natural ingredients and features:

  • Delicious, protein-rich, Deboned Chicken
  • Wholesome whole grains, garden veggies and fruit
  • NO chicken (or poultry) by-product meals
  • NO corn, wheat or soy
  • NO artificial colors, flavors or preservatives

Life Protection Formula®

Fish and Sweet Potato Recipe for Adult Dogs

Formulated for the health and well-being of dogs, BLUE Life Protection Formula is made with only the finest natural ingredients and features:

  • Delicious, protein-rich Whitefish
  • Wholesome whole grains, garden veggies and fruit
  • NO chicken (or poultry) by-product meals
  • NO corn, wheat or soy
  • NO artificial colors, flavors or preservatives

Life Protection Formula®

Lamb and Brown Rice Recipe for Adult Dogs

Formulated for the health and well-being of dogs, BLUE Life Protection Formula is made with only the finest natural ingredients and features:

  • Delicious, protein-rich, Deboned Lamb
  • Wholesome whole grains, garden veggies and fruit
  • NO chicken (or poultry) by-product meals
  • NO corn, wheat or soy
  • NO artificial colors, flavors or preservatives

Life Protection Formula®

Lamb and Brown Rice Recipe for Large Breed Adult Dogs

Formulated for the health and well-being of dogs, BLUE Life Protection Formula is made with only the finest natural ingredients and features:

  • Delicious, protein-rich, Deboned Lamb
  • Wholesome whole grains, garden veggies and fruit
  • NO chicken (or poultry) by-product meals
  • NO corn, wheat or soy
  • NO artificial colors, flavors or preservatives

BLUE Life Protection Formula for Large Breed Dogs contains glucosamine and chondroitin to help support the special needs of bigger dogs.

Life Protection Formula®

Chicken and Brown Rice Recipe for Senior Dogs

Formulated for the health and well-being of senior dogs, BLUE Life Protection Formula is made with only the finest natural ingredients and features:

  • Delicious, protein-rich, Deboned Chicken
  • Wholesome whole grains, garden veggies and fruit
  • NO chicken (or poultry) by-product meals
  • NO corn, wheat or soy
  • NO artificial colors, flavors or preservatives

Because the nutritional requirements for senior dogs are different from other life stages, BLUE Life Protection for Senior Dogs features the ingredients to support their overall health and well-being.

BLUE Homestyle Recipe®

Chicken Dinner with Garden Vegetables for Adult Dogs

Natural, healthy BLUE Homestyle Recipes
No matter which delicious BLUE Homestyle Recipe you give your dog, you can be sure you’re providing him with rich, wholesome nutrition – each formula contains only healthy, natural ingredients.

Natural, High-Quality Chicken
Real deboned chicken provides essential amino acids he needs every day.

Wholesome Whole Grains
Hearty whole grains like brown rice and barley supply the complex carbohydrates that your dog needs for energy.

Healthy Garden Veggies and Nutritious Fruit
Whole carrots and sweet potatoes, blueberries and cranberries...these are just some of the nutrient-rich fruits and veggies you’ll find in our Homestyle Recipes.

Available in 12.5-oz. cans.

BLUE Homestyle Recipe®

Beef Dinner with Garden Vegetables for Adult Dogs

Natural, healthy BLUE Homestyle Recipes
No matter which delicious BLUE Homestyle Recipe you give your dog, you can be sure you’re providing him with rich, wholesome nutrition – each formula contains only healthy, natural ingredients.

Natural, High-Quality Beef
Real beef provides essential amino acids he needs every day.

Wholesome Whole Grains
Hearty whole grains like brown rice and barley supply the complex carbohydrates that your dog needs for energy.

Healthy Garden Veggies and Nutritious Fruit
Whole carrots and sweet potatoes, blueberries and cranberries...these are just some of the nutrient-rich fruits and veggies you’ll find in our Homestyle Recipes.

Available in 12.5-oz. cans.

BLUE Homestyle Recipe®

Lamb Dinner with Garden Vegetables for Adult Dogs

Natural, healthy BLUE Homestyle Recipes
No matter which delicious BLUE Homestyle Recipe you give your dog, you can be sure you’re providing him with rich, wholesome nutrition – each formula contains only healthy, natural ingredients.

Natural, High-Quality Lamb
Real deboned lamb provides essential amino acids he needs every day.

Wholesome Whole Grains
Hearty whole grains like brown rice and barley supply the complex carbohydrates that your dog needs for energy.

Healthy Garden Veggies and Nutritious Fruit
Whole carrots and sweet potatoes, blueberries and cranberries...these are just some of the nutrient-rich fruits and veggies you’ll find in our Homestyle Recipes.

Available in 12.5-oz. cans.